India has always been touted as the fastest growing economy with a lot of potential in almost all fields; be it technical, digital, education, and whatsoever. The modern advancements are creeping into the common households and people are paying bills, making deals, doing meetings, daily shopping, and other activities online via one or another digital medium. The number of internet users is increasing and this number doesn’t only comprise the modern generation, but the aged ones as well. The whole population of India has become tech-savvy and thus the way businesses and things were done has changed. Talking about business, the marketing is not only limited to the boardrooms and notepads. It has got a digital makeover. The following post reflects on the Digital Marketing Career Opportunities in India so that you can make a career decision that is right and informed.
Why Choose Digital Marketing as a Career?
Digital Marketing Career Opportunities in India have been experiencing a constant increase since past 2 or 3 decades. From outsourcing to indigenous; from large-scale campaigns to small size publicity; from promotional events for a product launch to social media – The Digital Marketing has a lot of facets. The attractive job profile has a very colourful portfolio and creative minds will never find themselves bored. Digital Marketing Career Opportunities comprise of a lot of roles such as Manager, SEO Executives, Copy Writers, Content Writers, Content Managers, Inbound Marketing Manager, Social Media Experts and Executives, Search Engine Marketers, and Conversion Rate Optimizers etc.
The job opportunities in India have been constantly increasing as start-ups and SMBs are also opting for Digital Marketing. The number of users going online is increasing constantly, creating jobs in parallel thereby improving the career opportunities day by day. Another solid reason to opt for the field is the fact that the field itself is growing, the curve of the Digital Marketing Career Opportunities is in its rising phase as the whole world is yet to make the optimal usage of the internet and other allied resources. Thus, the number of job opportunities is on the rise and will continue to do so for decades. You never stop learning and every day and every new assignment bring a new set of challenges and opportunities.
Digital Marketing Career Opportunities – Roles, Profiles, and Salaries
The Digital Marketing Career Opportunities in India comprise of a lot of job profiles such as
- SEO Executives
- Content Writers
- Content Managers
- Inbound Marketing Manager
- Social Media Experts and Executives
- Search Engine Marketers
- Conversion Rate Optimizers
The roles and profiles vary from industry to industry, for example, a full-fledged digital marketing firm will also have digital artists, camera-persons, models, ad-making team, online reputation management etc.
Apart from getting employed in a company, you can choose to work with start-ups where you learn things and then branch out either as your own start-up or as a valuable asset for a company in the same domain.
Having talked about the job opportunities let us find out how well you get paid for your work as a Digital Marketing Expert.
All the roles in Digital Marketing Career Opportunities in India have been mentioned above and as one can see the responsibilities and work of different profiles are different. Just like all the other professions in the Private Sector, the salary depends on your talent and expertise. The better you work and the smarter you work; the better and fatter your salary check gets. Even if you have your own business, the earning will be totally dependent on you. Some high-level jobs might get you a check in 5 figures and other regular jobs will keep your business running.
There are a number of Digital Marketing Career Opportunities which will earn you as per your potential. The normal salary starts from 30K per month in almost all the job profiles. Rest depends on you.
Factors that Influence your Salary
- The industry that employs you
- Revenues your company or start-up is generating
- Revenue your company is generating because of your work
- Creativity and spontaneity at work
- Campaigns that were handled by you and were more than just successful
- Leads and clients generated, maintained and managed by you
- Digital Marketing Career Opportunities – Roles that are here to STAY
Though one might argue that some roles in the Digital Marketing Industry are highly industry-specific and can go irrelevant in the future, the fact that the majority of job opportunities will be staying for a really long time can just not be ignored. One such role is in Content. Content Development, Writing, Management, and Content Marketing are those branches of the Digital Marketing that will always stay in demand. Digital Marketing Career Opportunities that are of high-level such as the Director, Manager, Inbound Managers etc will always stay in demand as they are occupied by the highly-experienced people. Core Marketing Jobs will never ever go out of demand. In fact, they are going to experience a rise in the near future.
Digital Marketing Career Opportunities in India – Myths Busted
Written content is the ONLY kind of content in demand: Content creation is the heart of digital marketing. But written content is not the only type of content. Videos, infographics, ads, audio-visuals and what not; the field has a lot of variety and offers a lot of opportunities.
Digital marketing will keep you in a low-earning job stratum: No. Everything depends on you, your talent and your expertise. Jobs fetch your salary as per your potential.
PR and Digital Marketing are exclusive fields: Digital PR is also gaining popularity these days. If you are in the PR industry, learning Digital Marketing concepts will surely reward you. And one knows that PR is not complete without digital promotions.
Hence there are ample Digital Marketing Career Opportunities in India and one just needs to find the one that is their actual calling.