While talking about the major things that will be experiencing a change or migration in terms of technology and magnitude, the Digital Marketing emerges out to be one massive entity that really needs to be discussed and understood. Digital Marketing in 2019 is expected to become even more detrimental and crucial for all the organization, brands and data-driven sectors. If you have a brilliant team that can craft as well as administer a well-planned and well-executed marketing and advertising campaign, then you are more than well-prepared for the futuristic changes the market as well as the economy is going to experience. In the modern world, where the social media has become the king of information dissemination to the masses; the universal platform for streaming the content of all kinds and for creating and consuming all kinds of digital content, it becomes essential to reflect on the Digital Marketing Trends that are going to emerge in the near future.
The following post will be reflecting on the various Digital Marketing Trends so as to help everybody have an estimation of what lies ahead. Further, if you are looking forward to having a career in digital marketing then the following post will be highly relevant for you.
Facebook has high hopes!!
Facebook, the name has emerged as the king of all social media platforms and changed the way people share content as well as information online. Having expanded its horizons and acquiring many other popular social media platforms and online content sharing platforms such as WhatsApp and Instagram, the giant is expected to become even more powerful and experience as well as deliver major breakthroughs in the field of Digital Marketing in 2019. Facebook is one such online content sharing platform that has people from all age groups; all ethnicities and all interests. However, in the light of the recent data breach that affected 14 million users, digital marketing in 2019 is going to be beneficial only if meticulously planned and executed.
Instagram is still expected to rule as an image and video-based content sharing portal:
In the light of the recent shift of interests and general opinion related to the online content sharing in terms of images and videos, it is expected that Instagram is going to gain more audiences as compared to the Facebook. The main reason for such shift is that the Instagram is currently getting more and more popular with the general people as compared to the previous times where it used to be a hangout place for celebrities and elites only. With more and more people regular people sharing their images and video content daily, it is expected to grow as a major asset for Digital Marketing in 2019.
Chatbot based troubleshooting and user addressing:
For the ones that are not clear with the meaning of chatbots, they are specialized software that can act as a virtual employee and communicate with users and clients to address various issues; register enquiries and providing results in a natural manner based on the manual that has been already fed into them. One of the most crucial Digital Marketing Trends that just can’t be ignored in 2019 is implementing the Chatbots for general people addressing and issue resolution.
Video-based Digital Marketing:
Gone are the old times when the print media used to rule the world of advertisement and marketing. With the availability of various online content sharing portals and hundreds of people getting registered themselves online on a daily basis, the video-based digital marketing is expected to experience a major boom. Hence, all allied sectors are also expected to undergo a change to get more compatible with Digital Marketing in 2019.
Another very important integral of Digital Marketing Trends that is expected to undergo a makeover as well as gain popularity among the masses, is live streaming. Though it is a completely different type of video content sharing technique, its power is too big to be ignored as an able agent in addressing masses and organizing an impactful and efficient marketing and advertisement campaign.
Good Content will still rule:
Finally, coming to the closure of this list, the good content is still going to be on the top and determine the returns as well as the popularity of various marketing and advertising campaigns. Be it the written content; the video content or audio content, the preferences of people are getting smarter with each passing day and only the good content can expect to gain a positive response from people that gradually turn into loyal fans.
If you are exploring or aspiring to explore digital marketing as a career option, then this is the best time to do it. All you have to do is make an intelligent choice to choose a really reputed and worthy institute for Digital Marketing Training and let your amazing career unfold with promises of good returns.