Digital Marketing is one of the best fields you can choose these days. The current job market is highly relevant for digital marketing professionals as the ongoing pandemic has opened a huge number of job avenues in the sector.
The current employment scenario has SMBs and start-ups. People are learning and working at the same time. They don’t have to go to some office or working space. They can work right from their homes. Survival is not a question here. If you have got skills, you can actually earn well. Hence, Digital Marketing is becoming really popular.
The field has a number of branches as well. Therefore, there is an ample number of opportunities for everyone. You can easily find the area you like and pursue the same.
Here, we are going to discuss the scope of digital marketing during COVID. If you are planning to pursue it as a career option, take a thorough read and find what makes this field the best.
Growth of Digital Marketing
Digital Marketing Courses are of short duration. They don’t consume 3 or 4 years of your life. You can choose a specialization and complete the course in a few months. Then you can start working and learn side by side. There are many companies that work and provide Digital Marketing Courses. These companies also allow people to work on Live Projects. This way a hands-on learning experience is earned. You can learn and earn at the same time.
Live Projects train you in a real scenario. You don’t work on dummy templates and see the results. You actually make deliverables and tangibles for a project. You get to know about the requirement and delivery matches. You find the way things happen and are handled along a project timeline.
The Live Projects also train you in the best manner. They help you understand the requirement specifications. You learn how to work on prototypes as well. You find whether the field you are pursuing is exciting or not. The client interactions open a lot of possibilities for your career.
Another amazing thing about the Digital Marketing course is the variety. There are coders; optimizers; marketers; strategists; writers; speakers; managers – and a lot more. You never fall short of job profiles in this field. Also, the COVID-19 has impacted the country in a positive way by facilitating the growth of OTT platforms that have made India one of the fastest-growing markets.
Importance/Benefits of Digital marketing
1. Current demand is high
The COVID-19 pandemic has forced people to work from home and that has now become the new normal. People are looking for professionals that can get the job done and the bias for freelancers and small businesses is reducing. With the remote work culture becoming more popular, the number of businesses seeking an online presence is also increasing. Hence, the demand for digital marketing professionals is high these days and opting for it as a career option is undoubtedly a good decision.
- Good Earnings
With high demand, the professionals are also earning well, as the companies and people looking for professional services are ready to pay well. Also, even if you are not working as a full-time professional, you can make good money as a freelancer. Once you have delivered successful projects, you can leverage them in your marketing pitches and grab new clients.
- Flexibility in work and life
With the option of working from home and freelancing, you can enjoy a good work-life balance. You can also enjoy the freedom of flexibility and work as and when required. This becomes a boon for the workforce or people that are otherwise talented but have other obligations such as women managing kids and families and people studying and looking for side jobs to make some extra earnings.
- Wide range of career opportunities
There is a wide range of career opportunities for digital marketing professionals, such as content writing, Blogging, Vlogging, SEO, SEM, Social media marketing, Email marketing, Website designing, Google AdSense, Online reputation management, and Affiliate marketing etc. There are many other career options that digital marketing professionals can easily pursue. Hence, there is a huge scope of digital marketing in India.
Why Businesses need Digital Marketing?
There are various advantages of digital marketing that businesses can leverage. Digital marketing allows businesses to stay current and relevant to the current markets by having a strong online presence. Further, the majority of customers read the online reviews and feedback before making the final purchase. Digital marketing allows them to make the most of their reviews and ratings as well, and improve their ROI.
Below, we are sharing some other ways businesses can benefit from digital marketing.
- Targeting the audience
Digital marketing allows the businesses to collect and use customer data to target customers on the basis of various factors, such as gender, age, location, shopping preferences, and education, etc. Apart from tapping into a new customer pool, the businesses can also focus on existing customers and convert them into loyal brand advocates.
- Targeting mobile users
As per the recent stats, the number of mobile users is going to touch 18 billion by 2024. All these mobile users shop online and interact with their brands online only. Hence, businesses can increase their revenue by focusing on these mobile users. Digital marketing can help you do the same such that you can steer your business towards sustainable growth.
- Low investment campaigns also deliver high ROI
There are many types of digital marketing campaigns that are highly affordable, such as email marketing etc. They are highly affordable and are around 61% less expensive than traditional marketing. Digital marketing also allows you to leverage the power of social media and other free online channels to give a boost to your earnings.
How Digital Marketing Helps Business Industry During Lockdown?
While the world is on a hiatus because of the raging pandemic, businesses, especially brick and mortar establishments are finding it hard to stay afloat. A majority of them are coming online and pushing through the limits by opting for digital marketing as well. For all these businesses, this migration would have meant meeting with developers and digital marketers in a COVID-free scenario.
However, the online collaboration tools allow them to complete all these tasks from the safety of their homes only. They can not only bring their businesses online but also leverage digital marketing for promoting their businesses in the best manner. Hence, there is immense scope of digital marketing during COVID.
Further, advanced analytics and AI and ML-based data processing enable businesses to focus on their pain points and tackle them in the best manner.
Digital Marketing Job Opportunities during Covid – 19
Below, we share the digital marketing job opportunities during COVID and beyond that digital marketing professionals can pursue.
#1 – Content writing, Vlogging and Blogging:
People employed in this field post content over the internet. The content can be in any form from creative to descriptive. The content can contain media as well. Currently, the video content is very popular which is called Vlogging. YouTube is one of the most reputed video content channels.
#2 – Search Engine Optimization and Search Engine Marketing:
These people work on the Search Engines and the way searches work. They will work upon the rankings of web pages and sites.
#3 – Social Media Optimization and Social Media Marketing:
Employing Social Media for marketing etc is done by these professionals. They employ social media for boosting sales and audience as well.
#4 – Email Marketing and Online Reputation Management:
Online Reputation Management is done for the promotion of public opinion. It is generally done to either maintain the fan base or generating positivity. This can be done for a brand as well as a person.
#5 – Website Designing and Google AdSense:
These professionals design all kinds of websites and try to monetize them. The services such as Google AdSense are utilized for earnings.
#6 – Affiliate Marketing:
Affiliate Marketing is done in association with e-commerce websites to earn revenue.
We hope that all our readers find this information useful and can understand the scope of digital marketing in India during and beyond COVID-19.
So, make the right choice and give a positive thrust to your career today!