All of our digital marketing courses except the crash courses cover all aspects of digital marketing. Whether you choose a 1-month digital marketing course or a 3-months diploma program, we cover everything you need to learn to become a digital marketing professional. The fundamental difference in the syllabus across our courses is the depth of practicals, live projects and assignments.
When you join a 3-months course, you will get an opportunity to go through more details and also be part of a live project so that you can apply the concepts you learnt in our class room teaching model.
Digital Marketing Course Syllabus
- Introduction to Digital Marketing
- What is Digital Marketing?
- Digital Marketing Ecosystem
- Domains Names
- Domain Registration
- Country Specific or Global Domains – Which is better?
- How to book a domain name
- Domain Booking Best Practices:
- Ideal Domain Names
- Domain Transfer Agreement Format
- Website and its fundamentals
- Static websites
- Dynamic websites
- HTML Basics
- Structure of a simple HTML page
- WordPress
- Components of WordPress
- Website Development using WordPress
- Custom Development vs WordPress Websites
- Web Hosting
- Popular Web Hosting Companies
- Designing and Developing a Website
- Domain registration and hosting
- Website analysis using SiteAudit.in Tool
- Search Engine Concepts
- Search Engines Optimization
- ON Page SEO
- OF Page SEO
- Link building
- Search Engine Marketing
- Business listing
- Search engine penalty
- Website vs Blog
- Inbound Marketing
- Blogging concepts
- Introduction to WordPress Content Management System
- Social Media Pages
- Facebook, linkedIn, twitter, instagram,Google+, and pintrest
- Social Media Marketing
- Email marketing
- Youtube Marketing
- Online advertising
- Types of ads
- Ad networks
- PPC Campaigns
- Google AdSense
- Affiliate marketing
- Copyright
- Legal and ethical compliances
- DMCA process
- Tools for Digital Marketing
- Freelancing & Online Business Opportunities
- Google Analytics
- Affiliate Marketing
- Webmaster Tools
- Google Search Console
- Bing Webmaster Tool
- Google PageSpeed Insights
- Tips to make your web pages load faster
- Mobile Friendly Websites
- Alexa Ranking
- SimilarWeb.com – Website Analysis
- Local Business
- Google My Business
- Bing Places for Business
- Facebook Business Review
- Image Optimisation
- Non-content pages of your website
- What is a Sitemap file
- What is a Robots.txt file
- Original vs Reproduced Content
- How to check if your content is duplicate content
- Online Advertising
- What is Online Advertising
- Ad Networks
- Paid Advertising
- Advertising Terminology
- Landing Page
- Google AdWords
- Ads on Google Search
- Signing up for AdWords
- Elements of AdWords Ads
- Instagram Advertising
- LinkedIn Advertising
- Twitter Advertising
- WhatsApp Marketing
- Content Marketing
- What is content marketing
- SMS/Mobile Marketing
- Email Marketing