Want to kick-start your career in Digital Marketing with an excellent academic background? Looking for a digital marketing certification course to acquire skills relevant to the current job market?
If your answer is yes, then you have reached the right page!
In modern times, when all the businesses are online and the entire world is being driven by the internet, digital marketing is emerging as an impressive career option. Further, with competition becoming intense with every passing day, it has become important to acquire distinguished skills as well. The age-old practices and techniques of digital marketing are no longer relevant.
In the following sections, you can find all that you want to know about digital marketing certifications, their types and their relevance for a sterling career.
Digital Marketing Certifications – What and Why?
Digital Marketing Certification is a certificate course in digital marketing. There are many impressive certifications that are gaining popularity these days such as Google, Facebook, HubSpot, and YouTube, etc. These certifications signify that the person that holds them is expert and certainly add value to your resume. They also make the odds of getting your dream job better. There are different types of marketing certifications such as Google Ads Certification, Google Analytics Certification, Content Marketing Certification, and Inbound Marketing Certification, etc.
Now that you have got an overall idea, let us move on and learn whether the certifications are actually that important for an excellent career or not.
Benefits of digital marketing certifications:
- A digital marketing certification is proof that you have professional expertise that is required for the job.
- After getting certifications you can get better salaries and better job profiles.
- You can switch workplaces as and when you want.
- If you are looking for a job abroad, then a certification course can certainly prove helpful; especially if they are from a renowned brand such as Google, Facebook, and YouTube, etc.
- You can also opt for starting your own business set up with the latest knowledge in your hands.
- Even if you are a freelancer, you can enhance your skills and grab more attention as well as projects after acquiring the digital marketing certifications.
So, it is clear that digital marketing certification courses bring a lot of goodies along with them.
Are you ready to find out more about the courses and the way they add to your professional capabilities? Find out all this and much more in the following section.
Importance of Digital marketing courses to acquire practical knowledge
The main reason behind the popularity of digital marketing courses and the importance of digital marketing certifications is that they enhance practical knowledge. These courses offer hands-on experience in the domain. However, if you are thinking that doing the course after course can make you a digital marketing wizard, then you are having wrong ideas!
There are a large number of certificate courses that are available for free as well as paid. However, not all of them are that much popular or job-oriented. This is why it is extremely important to make the choice of keeping your current skills, job domain and career goals in mind. The best way to do so is to take guidance from experts and then opt for the certification courses.
Now the question again arises – How to choose a digital marketing certification course?
If you want to start a career in digital marketing, it is better to complete a preliminary course at first. This will develop a proper foundation for your career and also help you find out the areas that interest you. You can easily figure out the domain that you wish to work in and also find the best guidance from the professionals for further certifications.
Digital Marketing Certification Course by Digital Skill Master
Digital Skill Master is the digital marketing wing of SpiderWorks Technologies, one of the leading digital marketing agencies based in Kochi, Kerala. Digital Skill Master offers various digital marketing certification programs aimed specifically at people seeking skills in digital marketing. There are different courses to choose from depending on the expertise level and domain. The courses offer practical experience and hands-on training on Live projects. This is one of the most distinguishing features that allow the trainees to experience the work in a real-time scenario. The course also comprises instructor-led classroom sessions and self-learning. The bright trainees also get to work on the ongoing projects as a team.
The courses offered are:
- Advanced Diploma in Digital Marketing
- Digital Marketing Certified Professional
- SEO Training
- Professional Diploma in Digital Marketing
- Social Media Marketing
- Digital Marketing Crash Courses
- Google Ads Training
These courses are better than other standard certifications as they offer a hands-on learning approach and allow you to make a better decision regarding further certifications. Also, you are able to have expert guidance for further career goals and a well-formed professional platform to start your career.
The digital marketing courses offered by Digital Skill Master are tailored as per the current job market and are perfect for people with different kinds of career goals. These courses can be taken by beginners, experts and working professionals as well. The classes are flexible and the course content varies as per the experience of the person.
Let us move on to find about the various types of Digital marketing certifications that are highly popular and in high demand.
Various digital marketing certifications available Online
Google Ads certification program is a professional certification program to acquire a wide knowledge about Google Ads. The certification is valid for one year and is a highly popular choice among digital marketing professionals. You have to pass at least 2 Ads certification exams to become a Google Ads certified professionals. If you fail to pass an exam in the first attempt, you can retake the exam after 7 days.
Various Ads certification exams are:
- Search advertising
- Ads fundamentals
- Mobile advertising
- Display advertising
- Shopping advertising
- Video advertising
Google Analytics is a powerful tool which helps in measuring traffic to a website and monitor user activities. Google Analytics offers insightful data and information that can be utilized to increase revenues and traffic.
To become Google Analytics certified, you have to appear for a Google Analytics exam which can be taken free of cost.
HubSpot Content Marketing Certification is yet another popular certification with the content being the main focus. Impeccable writing and communication skills help you to design effective Strategies for Digital Marketing. It is a 3.5-hour course comprising various aspects of content marketing strategy. Content creation framework, storytelling, ideation and repurposing of content, analysis, and promotion of content are the key features.
HubSpot Inbound Marketing Certification:
It is a free certification offered by HubSpot that helps you to understand the practices of inbound marketing. It is one of the best choices for digital marketing professionals that will help them in:
- Lead conversion
- Attracting visitors
- Grabbing more customers
- Pull marketing
Social media marketing is one of the trending marketing techniques these days. The Hootsuite Social Media Marketing Certification is, therefore, a highly relevant certification in the digital age. This course has 15 lessons and the certification includes passing an online exam comprising 60 questions. There is no expiration date on this certification and the qualifying professionals get listed in the consultants’ directory of HootSuite.
The other two certifications offered by HootSuite that are good for expert professionals are:
- Advanced Social Advertising Courseware and Certification
- Advanced Social Media Strategy Certification
In the age of Vlogging, YouTube certification is undoubtedly an impressive qualification. The certification course will impart you with the knowledge of:
- Channel creation
- Channel optimization and growth
This certificate course is valid for 18 months. YouTube certification is also offered to companies and is free of cost.
Facebook Blueprint Certification exams are perfect for professionals with advanced-level proficiency in digital marketing. There are various exams such as:
- Facebook Certified Digital Marketing Associate
- Facebook Certified Media Planning Professional
- Facebook Certified Media Buying Professional
- Facebook Certified Ads Product Developer I
- Facebook Certified Ads Product Developer II
- Facebook Certified Ads Product Developer III
The list of the certifications offered here has – paid as well as free certification exams. All these certifications are highly popular and relevant as per the current job market. Hence, if you want to stand out on your resume, the best options are all set before you!
Instead of mindlessly wasting time, money and effort in acquiring various certifications, it is better to choose wisely and invest in the courses that are the best for your career goals and professional expertise.
For more information on the digital marketing course duration and fee, please visit Digital SkillMaster and for more information on the other certifications mentioned here, refer to the respective official websites.