Google is the unchallenged superpower of the digital world. An endorsement from the search engine giant is of the highest value for anyone in the online marketing field. It will strengthen the individual’s profile and the job aspirant doesn’t require anything more to claim the level of knowledge.
A person can obtain it by learning the methodology and concepts of Google. And by gaining experience in Google Ads by using it constantly. The Google Ads certification is a potential factor that would be helpful in finding an apt career.
What does Google Ads Certification mean?
Google Ads, which was Google Adwords earlier, has undergone several changes, modifications, and amendments before the present framework. The individual will have to attend the online evaluation conducted by Google for Google Ads certification. Those professionals affiliated with a company can add Google Partner credentials to the entity, with the certificate.
The Google Ads certification program was modified in 2018, with the establishment of Google Academy for Ads. Presently, rebranded as Skillshop, the Google Ads certification program opens wide opportunities for digital marketers.
How to Get Google Ads Certification?
Here we describe the step-by-step process for Google Ads certification. You may contact us for any further help or support in this regard. Digital Skill Master has been providing online digital marketing courses that offer great career opportunities.
Choose the Google Account for the Certification Program
You must use your email id associated with the company of the program in case you are working for a firm. Otherwise, use your personal email id for the certification.
Log in to Skillshop
You must log out from all the other Google accounts, other than the one you would use for Skillshop before you go to https://skillshop.exceedl. Else, it may cause confusion. If anyone else’s account is there in the system, log out of those too.
Go through the Overview of the certification program, to have a better understanding of the program. Click on the “Get Started” button after reading the content. Proceed to the next step by accepting the terms and conditions.
Google will present you with an option to affiliate the certification with the agency you represent. Those considering Google Ads certification on a personal capacity may select the “No” option here (Steps 3 and 4 are not required for individuals looking for Google Ads certification on personal capacity).
Google Ads Certification Exams
Ads certification can be in different advertisement specifications including Shopping Ads, Google Ads Measurement, Display Ads, Search, Video Ads, and Apps. Google provides training content for each of the segments. You may select the Google Search program to begin.
We advise you to go through and practice the training content. It would be of immense help to get the qualification.
Qualifying the Assessment Test
Post qualifying the assessment test, you can get the certification from Google. The certificate will indicate the area in which you are skilled. It is better to gain certifications one by one on the Google Ads fields you are interested in. Go for all the certifications if this is your passion or you want to excel in all the digital advertisement arenas. Not to worry, even if you fail the assessment test. You can appear for reassessment after the specified period.
Google Partner Program
This is an optional step for those who want to connect with the Google Partners Program and affiliate the certification with the agency. The firm you represent will receive the credit of Google Partner, which is a positive endorsement for a digital marketing company.
You may note that the criteria and requirements for Google Partners Program are expected to change in 2021. Planned to be rolled out in 2020, the changes were delayed and would come into force in 2021. Google hasn’t revealed what all would be the new additions or deletions in the program. The certification process may change based on the new program. However, drastic changes are not expected.
The Google Ads Certification Program opens up new job opportunities for the recipient. You can state the qualification in your curriculum vitae and enhance the chances of selection in digital marketing companies. A company with a Google Partner tag is silently stating its capabilities in performing wonders through Google Ads.
Joining an experienced firm for a digital marketing course would be a constructive step towards obtaining the Google Ads certification. Supported by the leading digital marketing firm in Kerala, SpiderWorks Technologies (which is a Google Partner Company), we can help you learn the subtle aspects of digital marketing. The certification courses from Digital Skill Master are valued highly and hence offer better job opportunities than any other institution.
You can connect with us to know more about the courses offered by DSM. And to discuss the Google Ads certification program.
Contact us now.