For the uninitiated, Digital Marketing is a form of a marketing strategy designed for products, services, etc through the digital mode of communication. In this competitive world driven by stiff rivalry, its very essential to conduct promotions in order to stay relevant in the market. With a large chunk of people hooked on to their phones, computers and many other internet devices, the need for capturing the digital space has increased to a great extent. Read more to know about digital marketing and the value of digital marketing certification.
Digital Marketing & its scope
The scope of Digital marketing can be gauged by looking at the statistics on the recent development in this segment. The total number of Internet facility users as of today is around 40% of the world’s population and this was way less than 1% in the early 90s. Majority of the Internet users today are the ones glued on to their smartphones giving them easy access to the internet from any part of the globe.
Moreover, the concept of eCommerce has significantly grown to a great extent and thus allowing the buyers to explore the online shopping space. Many big players in the eCommerce sector are well aware of the importance of digital marketing and tend to incorporate their digital marketing strategies to grab the attention of potential buyers. Without an iota of doubt, digital marketing is growing rapidly by leaps and bounds generating following job opportunities for professionals all around the globe
- SEO Analyst and Manager
- Digital Marketing Executive
- AdWords and AdSense expert
- Social Media Expert
- Reputation Manager
- Web Analyst
- UI/UX Graphics Designer
- Content Manager
Value of Digital Marketing certification
What is Digital Marketing certification
Digital Marketing certification is designed to help to understand the nuances of digital marketing which includes search engine optimization (SEO), social media, pay-per-click (PPC), conversion optimization, web analytics, content marketing, email, and mobile marketing, etc.
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How Digital marketing certification helps to build a career
It solely focuses to teach students all the relevant skills that are essential in the digital marketing space within a short period of time and that too in a cheaper way. It is completely designed on a specific subject so that students should not have to squander their precious time grasping irrelevant content which in turn will help them to choose the desired career path. It builds a foundation for students to achieve specific career goals within a short period of time. The courses are designed to understand the concepts of SEO, PPC, content marketing, or social media, for example, provide curated content for professionals to upskill in those specific areas.
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Value of digital marketing certification
The value of digital marketing certification is very significant. Whether you are an experienced professional in any specific field or just a novice looking to get off the mark, there is a lot of value one can gain. The most important aspect of obtaining a certification is that there is no need to have prior educational experience. It also helps you to stay updated about new developments in the industry. With innovations in technology constantly emerging, constantly upskilling yourself will help you to adapt to this dynamic industry.
Uses of Digital Marketing Certification
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Staying on top of new developments
Change is something that is constant and permanent no matter which industry you belong to. Similarly, even in the digital marketing world, one needs to be able to adapt to the latest trends in the market and hone their skills according to it to meet the client’s requirements. This is where Digital Marketing Certification plays a crucial role in updating the students about growing needs and changing trends.
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Employability
Your certificate acts as proof about the knowledge and skills that you possess. Indeed the way you present yourself to is pretty important to get hired anywhere but certificates can turn the wind in your favor. It will show that you have practical knowledge about the skills that they are looking for.
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Demanding Higher Wage
Digital Marketing is a very lucrative career option and ranks amongst the top ten highest paying jobs that don’t require a degree. As you keep on adding certificates in your kitty, your ability to demand higher wages too will increase.
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Promotional opportunities
Digital Marketing revolves around diverse marketing skills. If you work on enhancing your repertoire in more than one specialized skill, then you have a good chance to scale the career ladder in your company. For instance, a content writer that masters PPC and SEO can easily take the role of a content manager.
Why choose Digital Skill Master
Digital Skill Master is a renowned digital marketing institute in Kerala providing digital marketing courses for students and working professionals. It comprises of highly experienced teaching faculty across all domains of digital marketing and has an impeccable understanding of job markets in this field. It also conducts regular training sessions under the supervision of well-trained experts and provides daily assignments.
The major digital marketing courses that are designed for students, professionals and entrepreneurs are:
- Advanced Diploma in Digital Marketing
- Professional Diploma in Digital Marketing
- Digital Marketing Certified Professional
- Google Ads training in Kerala
- Certification in Search Engine Optimisation
- Certification in Social Media Marketing
It also felicitates Digital Marketing Certifications such as follows:
- Digital Skill Master course certification
- Google ads certificates
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